There are a lot of buzzwords and tech jargon in the SEO space, and many myths to dispel. In this series of informative posts, we'll look at the key metrics for building a strong backlink profile, and what a good selection can do for the performance of your site.
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If you’ve been around the Internet for long enough, you’ve probably stumbled across a few press releases in your time where you stopped, frowned and asked yourself “Why did they issue a press release for that?”.
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Google are known for making substantial changes to their platform on a regular basis without really warning users of what the exact changes may be, and one of the latest changes to Search Console could leave some webmasters scratching their head for the sudden performance drop.
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There are a lot of buzzwords and tech jargon in the SEO space, and many myths to dispel. In this series of informative posts, we'll look at the process of a link audit and why it's an important task to conduct regularly.
Explore more
There are a lot of buzzwords and tech jargon in the SEO space, and many myths to dispel. In this series of informative posts, we'll look at the process of a link audit and why it's an important task to conduct regularly.
Google are known for making substantial changes to their platform on a regular basis without really warning users of what the exact changes may be, and one of the latest changes to Search Console could leave some webmasters scratching their head for the sudden performance drop.
If you’ve been around the Internet for long enough, you’ve probably stumbled across a few press releases in your time where you stopped, frowned and asked yourself “Why did they issue a press release for that?”.
There are a lot of buzzwords and tech jargon in the SEO space, and many myths to dispel. In this series of informative posts, we'll look at the key metrics for building a strong backlink profile, and what a good selection can do for the performance of your site.
There are a lot of buzzwords and tech jargon in the SEO space, and many myths to dispel. In this series of informative posts, we'll start by looking at competitor analysis and the best way to get it right to be as effective as possible.
Sometimes link building is a simple process: You know who you want to see your content, and you know where to find them. This is predominantly the case for niches with a bit of history behind them, where the data is ages old and rarely changes very much.
In terms of markets where SEO is currently in greatest demand, the iGaming sector is certainly among the most prominent. As online betting grows both in the countries where betting was already legal, and in ones that have made more recent moves to regulate it, there is a significant space in the market for blogs that deal with iGaming topics and sites that host reviews, directories and articles relating to the sector.
While Google are generally secretive about what goes into deciding their rankings for sites - and they change the formula every so often so you can never game it - we do know a few of the elements that they prioritise.
The provision of online gambling in South America is not an easy subject to sum up in a few lines, with significant differences between the laws from country to country. The picture became somewhat clearer in one of its oldest nations last week, though, as Peru’s national congress voted by a margin of 91 to 0 to legalise online sports betting.
One of the common challenges in blog outreach, and content marketing in general, is when the writer has to place a link in an article on a site that isn’t in their niche. For casino marketing, this can be a particular challenge, as articles about betting and casinos tend to stand out like a sore thumb on blogs that usually deal with other topics.
Although Germany took steps to legalise and regulate online casino betting in 2021, it would be inaccurate to suggest that the industry has been a hive of frenzied activity since then. Whereas in America, the 2018 Supreme Court judgement allowing gambling registration led to a seismic level of activity which is still moving today, only twelve licences have been approved to date in Germany.
The size of the global iGaming market is hard to pin down exactly, but most estimates put it at close to £400billion a year, making it an exceptionally lucrative business. As new markets open up, new opportunities arise not just for providers of iGaming services, but also for those who market, assess and review those services.
Mobile sports betting has been legal now in New York for just over a year now, and the time is right to take a look at some of the patterns that are developing in bettors’ use of the newly-available services.
Kansas could be set to become the latest state to relax its laws on sports betting, with a bill on permitting sports wagering and virtual horse racing passing the state Senate and moving to the Governor’s desk.
The normalization of online sports betting in America - or parts of it at least - has continued apace with Google announcing that it will permit its pay-per-click advertising service Google Ads to carry advertisements for betting providers within New York state.
New York lawmakers have acknowledged that there are still tweaks required to the state’s nascent gambling laws, in the aftermath of last weekend’s NFL Draft. NY residents had highlighted that their intentions to place bets on selections in the annual drafting process, but as off-field action is not considered sport in and of itself, they found this was not permitted.
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