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New York sports bettors favour freedom of choice in betting apps

A survey carried out in March of this year, then, by market experts Betting Hero will carry plenty of worthwhile information, and it seems that the headline from this recent study is that New Yorkers enjoy having a choice of apps to use for their online betting.

The headline of the Betting Hero study is that, on average, respondents use 3.3 betting apps for their sports wagering. The standard customer does not feel inclined or pressured to show overwhelming brand loyalty, clearly preferring to have options in their betting decisions. By spreading their custom around, they can benefit from a choice in odds on specific sporting events, have access to multiple offers and bonuses, and access markets that may not be available at one site or another.

Of the bookmakers on offer, bettors were most likely to have heard of DraftKings, with 63% of NY sportsbook users recognizing that name among a list of providers. Second in that list was FanDuel, with 58%, and it was these two that also headed up the list of most popular providers, with BetMGM rounding out the podium in third place.

The main takeaway from the study is that when someone signs up for a betting account, they are likely to sign up for others at the same time, or soon after. 19% of respondents said they used two betting apps, with 18% saying they used three, while the largest single grouping was the one that used four apps, at 23%. As many as 4% of respondents said they used seven different apps, though, suggesting that there is definitely space in the market for more betting sites.

Intriguingly, the survey also showed that the time was definitely ripe for sports betting apps to have become legal in New York, with a vast majority (eight in ten) respondents saying that they had already used betting apps in another state prior to the launch of legal online betting in NY. With the state neighboured by New Jersey, one of the leading states in driving the relaxation of federal betting laws, this is perhaps unsurprising. For legislators deciding whether to further liberalize gaming laws in New York state, the data revealed by this survey may well be instructive.

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