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Can niche topics be a way around acquiring casino links?
As a priority, writing an outreach post is about getting the link into an article that will be read. The fastest way to do this for a casino link might be to write about how to choose an online casino, or how to play roulette online, but if you’re placing the article on a blog that is primarily about – to pick a topic at random – travel, it’s easy to see why that’s a bad topic to pick.As a priority, writing an outreach post is about getting the link into an article that will be read. The fastest way to do this for a casino link might be to write about how to choose an online casino, or how to play roulette online, but if you’re placing the article on a blog that is primarily about – to pick a topic at random – travel, it’s easy to see why that’s a bad topic to pick.
The question then becomes “How do I fit a link about an online casino into a travel-related post?”. The answer is that there are good and bad ways of doing this, considering that you want people to click on the link and take action based on it.
For example, if you were to write an article about the attractions and wonders of Milan, a bad way of fitting the link would be “You should absolutely make time to visit La Scala, possibly the world’s most famous opera house. While there, why not take the time to play roulette at [casino name here]?”. There are several reasons why not, and people will be jolted out of their pleasant reveries about Milan by that link dropping in out of nowhere.
The key to placing this kind of link is seeking to find a way that the blog and the target site can be connected. So again looking at the above example, your link will fit much better if you fit it in more conversationally. One way of doing that would be “Milan is known for its nightlife and was once a centre of the Italian casino industry, though locals these days prefer to use [casino name here] for betting and instead visit trendy bars such as…”.
The truth of the matter is that sometimes, it’s not going to feel like the topic of the blog and the sector for which you’re placing the link are a natural mix. But if you’re only placing casino links on betting blogs, then you’re preaching to the converted a lot of the time. Your challenge is to make your mention of the client as seamless as possible when putting it on sites that potential new customers might be using.
As long as you keep in mind that your link placement:
1. should flow naturally, and2. doesn’t disparage either the client or the subject of the blog
Then it gets easier and easier to find ways of working a client link into more esoteric content. More importantly, it will convert more often and please the blog owner.
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